About Us Company

We offer innovative food products that cater to both local and international tastes, ensuring top-tier safety and quality certified by global food specialists. Our goal is to add value to every product, creating a delightful consumer experience while empowering women to achieve their full potential.

OUR LEGACY

Reem rice has always stayed true to its vision of adding value- both in belief and in practice.

Ever since its emergence, Reem Rice has created a legacy of unparalleled quality- one that will pave the way for Pakistan to become the largest producer of Basmati Rice in the years to come.

With a commitment to excellence and innovation, Reem Rice continues to set new benchmarks in the rice industry. Its dedication to sustainable practices, modern technology, and farmer empowerment has earned it recognition both locally and internationally. As a trusted name in households and global markets alike, Reem Rice remains at the forefront of transforming Pakistan’s agricultural landscape.

Our Mission

We offer new and innovative food products that cater to both local and international taste buds, ensuring a diverse and delightful culinary experience. Our commitment to food safety and quality is backed by certifications from recognized and reputable international food specialists, guaranteeing the highest standards in every product. Additionally, we focus on adding value to all our offerings to create a remarkable and satisfying consumer experience. Beyond our products, we strive to be an enabling and empowering partner for women, helping them achieve their full potential through opportunities and support.

R WAY

Our Values & Culture

Why it Matters?

At Reem, we foster a strong culture rooted in core values that shape our business processes and operations. This culture encourages continuous innovation, creative thinking, and collaborative problem-solving. As we embrace diversity, we strive to attract the best talent, face emerging challenges, and empower our people to make informed, impactful decisions that drive success.

Integrity

At Reem, we uphold a zero-tolerance approach to integrity. Our employees embody Reem’s ethics, values, and business principles in all that they do. We are honest, transparent, and respectful—working openly with one another and within the letter and spirit of the law.

INNOVATION

At Reem, we consistently challenge traditional methods to spark innovation and improvement. We believe in cultivating a culture where creativity thrives and calculated risks are embraced. Our people are inspired to think differently and shape bold, forward-thinking solutions.

COMMUNICATIONS

At Reem, we turn strategy into action through consistent communication and meaningful engagement. Our open and inclusive culture empowers teams to share their ideas, voice opinions freely, and contribute to decisions—creating alignment and shared purpose.

Business Orientation

At Reem, we think and act like business owners—driving both personal and company success. As responsible individuals, we collaborate with shared purpose, aligning our efforts toward common goals. Together, we stay focused, accountable, and committed to delivering results.

RESILIENCE

At Reem, our corporate ethics empower us to do the right thing—even when faced with challenges. We view failures as learning opportunities and remain resilient in our pursuit of excellence. With integrity and determination, we stay focused on achieving our business goals.

CSR

As responsible business owners, we are dedicated to managing our community positively and in line with public expectations. Our mission is clear: we strive to empower women, helping them reach their full potential and contribute meaningfully to society.

Leadership

Reem Rice is managed by a team of highly qualified and experienced professionals with each department headed by extremely capable professional managers carrying vast experience in their respective fields.

Khalid Farooqui

CEO

Naeem Khokhar

Advisor

Amara Gondal

CFO

Aslam Mahar

GM-Operations

Adnan Rafeeque

Head of Sales

Danish Ahmed